Download Category: MARKETING PROJECT TOPICS

Abstract This study was on social media advertising and consumer interest: using instagram to advertise Pepsi. Four objectives were raised which included:  To study the influence of instagram advertisement on consumer buying interest, to identify the main factors which are affecting the consumer purchase interest influenced by instagram, to ascertain ...

Abstract This study was on an assessment of the impact of flooding on food scarcity and marketing activities, implications for farmers education in Nasarawa Eggon area, Nasarawa state, Nigeria. Three objectives were raised which included:  To determine the impact of flooding on food scarcity in Nasarawa, to determine the impact ...

Abstract This study was on customer integration and marketing success of airline industry in portharcourt. Three objectives were raised which included: To find out the relationship between lack of motivation of the customer and marketing success of airline industry in Portharcourt, to find out the relationship between coordination overhead and ...

Abstract This study aimed to establish the impact of advertising on consumer buying behaviour by focusing on Adron Homes and properties LTD. Specifically, the study aimed to identify media of advertising used to advertise Forever Living Products determine ways in which advertisement influence purchasing behaviour and establish how different advertisements ...

Abstract This study aimed to establish the impact of advertising on consumer buying behaviour by focusing on Adron Homes and properties LTD. Specifically, the study aimed to identify media of advertising used to advertise Forever Living Products determine ways in which advertisement influence purchasing behaviour and establish how different advertisements ...

ABSTRACT This study was on the role of event planning in promoting cultural tourism in Nigeria. Three objectives were raised which included:  To ascertain what should be done to make festival tourism event better in Ofala festival in Anambra state, to ascertain the benefit of event planning in promoting Ofala ...

ABSTRACT             The purpose of this study was to explore the “Multiple benefits of consumers sales promotion”, using a sample of employee’s / staff and students of university of Benin as sample. The vital contribution of the production or marketing sector or rather consumers sector of the Nigeria economy means ...

ABSTRACT  The study examined The Significance Of Advertising In The Management Of Business Organization. The objectives behind the study were to find out various advertising strategies employed by Diamond bank to reach its numerous customers, ascertain how effective these advertising strategies are, to ascertain the extent to which these advertisements ...

ABSTRACT This study was carried out on the impact of e-marketing on the performance of small and medium scale enterprises (SMEs) in Nigeria, using Jumia Lagos state hub as a case study. The survey design was adopted and the simple random sampling techniques were employed in this study. The population ...

Abstract This study was on marketing of library service in academic libraries. Seven objectives were raised which included:  To determine the need for marketing library services in academic libraries in ESUT library, to determine library services for marketing in Academic libraries in ESUT library, to examine the extent of marketing ...

ABSTRACT This study was carried out on the impact of e-marketing on the performance of small and medium scale enterprises (SMEs) in Nigeria using Selected SMEs in Lagos state hub as a case study. The survey design was adopted and the simple random sampling techniques were employed in this study. ...

Abstract This study was on Branding and Packaging as Tools for Product Differentiation in the Marketing of Consumer Product in Nigeria. Three objectives were raised which included:  To investigate and find out result whether packaging and branding helps in differentiating consumer’s product in relations to soap and detergent manufacturing industries, ...

Abstract This study was on investigation into sales and marketing department of hospitality industry. Three objectives were raised which included: To assess the role played by marketing in the development of the hotel industry, to find an effective way of promoting hotel product and to promote the use of efficient ...

CHAPTER ONE BACKGROUND OF THE STUDY In a developing country like Nigeria, over population is a major concern and the main reason is that our resources are no longer enough to cater for the citizens, hence the increased poverty. Despite the progress recorded from making contraception widely available, there is ...

Abstract This study was on the Importance of branding on the marketing of made in Ghana Shoes. Five objectives were raised which included: To identify how the consumer of the entire public react to branding and the impact and impressions it creates in them, o find out if a well ...

Abstract This study was on Impact of marketing communication in promoting tourist destination. Two objectives were raised which included: To understand the impact of students awareness and their choice of profession in business education and to understand the relationship between students’ orientation levels and their choice of profession in business ...

Abstract This study was on the impacts of pricing in marketing of coke drinks. Four objectives were raised which included; to ascertain whether the pricing of coca-cola is more important than coke, to ascertain the relationship between pricing of coke and companies image, to find out whether you meet your ...

Abstract This study was on role of Paid Media Smartphone Advertising in Creating Awareness for Jumia Fashion Among Female Youths in Ikate Elegushi. Three objectives were raised which included; To determine the role of paid advertising in creating awareness for jumia fashion among female youths in Iikate Elegushi, to investigate ...

Abstract This study was on relevance of good content advert in promoting products. A case study of Airtel. Four objectives were raised which included; To ascertain if advertising of brand leads to increase in sales, to determine whether advertising increases the rate of production, to determine if advertising can improve ...

Abstract This study was on problems of logistic in marketing fast food. Eight objectives were raised which included; To find out whether there are enough vehicle to supply product to the company’s distribution outlets, to stench on how to increase the company’s market share, to examine critically the logistic system ...