Executive Summary
New Height Nigeria is a privately owned Company specializing in the production of toilet rolls with the long term view of recycling of waste paper into jumbo reels to be used for the production of toilet rolls.
New Height Nigeria will be in the business of converting used paper to Jumbo Roll. Jumbo roll is the basic raw material used in the production of tissue paper. The process is known as Paper Recycling. Our business will help the toilet paper industry to fulfil the rapidly increasing demand of jumbo rolls. Due to the inability for paper industry to meet the demand of jumbo roll, Nigeria have been importing over 54% of the jumbo rolls used in toilet tissue production from abroad.
Due to this demand-supply gap, prices of paper products are increasing day by day. Our business plan will not only decrease the import bill of the country but also will decrease the price of paper products which will increase the purchasing power of the individuals and hence it will increase their welfare.
1.1 Business Opportunity:
In 2004, the federal government of Nigeria banned the importation of finished toilet roll, serviette and face tissue in order to encourage local production of the product and create the much needed employment.
Though much as been achieved in terms of local production of toilet tissue, the market is still experiencing a deficit in supply of its basic raw material which is jumbo roll.
The nations annual toilet roll requirement has been estimated at 105 billion units out of which local production can only meet about 800 million units. The short fall in supply translate to a market gap estimated at about three hundred and seventy five million (N 375,000,000) annually in revenue and an investment opportunity for savvy investors to exploit.
Opportunities also exist for the recycling of waste paper into jumbo reels used as raw material for the production of toilet rolls.
The demand for toilet roll would continue to expand as the standard of living of the over one hundred and forty million (140,000,000) population growing at the rate of 5.7% per annum continues to grow.
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