SOCIAL MEDIA ENTREPRENEURSHIP AS A TOOL FOR NATIONAL DEVELOPMENT (A case study of selected bloggers and webmasters in ikeja, lagos)

CHAPTER ONE

INTRODUCTION

• Background of the study

Social media is a new phenomenon that has changed the face value of entrepreneurship and the way it has been operating. In present scenario, every business needs to get hold of their resources in order to be sustained in the market and with the integration of the social media in the business line, the entrepreneurs are able to gain access to resources more than earlier times. The implementation of the social media in the business sector has also helped to improvise their worthiness, cultivate strategic partnerships and enhance their contact with suppliers and clients. It has become more important and challenging for business owners and marketers to better understand the effectiveness of social media as a communicating and marketing tool and how they can significantly able to grow their market segment with the help of social media as well. Social media are playing a major role in promoting entrepreneurship because the more the product will be known to the audience the better it will generate the target audience for the entrepreneurship and ultimately gives rise to the business.

In addition to the fact that social media offers a platform where it allows business and entrepreneurs to communicate rapidly and economically with clients as well as it also allows them to build a database that can be used to generate business leads that may translate to enhanced the sales and results growth of the business. The business and entrepreneurship world is not immune to any impact that may arise but social media is one such phenomenon that has boomed in the business market in less time. The users of social media have the capability to share their views and encounters regarding the products and this assist in creativity, innovative ideas, open communication and sharing of knowledge among users as well. Twitter, Facebook, Skype, You Tube and discussion forums are some of the examples of social media tools through which entrepreneurship and business can achieve their successful growth and provides effective ways by means of which it can promote entrepreneurship as a tool for economic growth.

Social Media is far different from the traditional and industrial media in several ways including usability, quality, frequency, reach, immediacy and permanence. It operates in a dialogic transmission system which has many sources to many receivers which is in contrast to traditional media that utilizes and operates through the mono-logic transmission model. Social media has been broadly identified as relatively easy on the pocket and globally accessible digital tools that facilitate any person to publish and access information, build relationships with known and unknown people and collaborate on a common effort. With this handy platform’s integration over Internet much helps the business also in order to stay connected with their target audience and it also provide effective help towards promoting entrepreneurship. The prologue of the social media technology is accelerating these days and it can be expected that it has the similar impact on businesses and entrepreneurship now and into the future. In fewer time frames, social media entrepreneurship has become one of the loved mediums and with this social media has now become  the hottest new marketing concept that is presently in trend and almost every business owners as well as entrepreneurs wants to know how social media can able to generate value for their business and entrepreneurship.

Social media which is a vast set of online technologies, sites and practices that are being utilized to share opinions, perspectives and experiences and fundamentally it is about the conversation / communication that has brought revolutionary change for promoting entrepreneurship by bringing together populace from across the globe into one a single platform. In order to promote entrepreneurship, an entrepreneur must have to communicate with the folks, suppliers, customers and distributors. Starting up an entrepreneurship requires lots of researches and an entrepreneur can find information on almost each and every subject rapidly with the help of social media. In the present scenario, many government agencies, private organizations, business, universities are offering information on the social media, usually at no cost social media can share it to promote entrepreneurship. It is the safest, easiest and a user friendly way present to find information while promoting entrepreneurship through social media.

Websites, visual information and pages of print which are linked together electronically and it provides a platform to the entrepreneurs for the inception of the new business and it’s services as well as products and promote it in the social media to reach huge market audience. Entrepreneurship can also offers information about the products and services through social media websites and promote the business over there for free of cost. Most of the social media promotes an entrepreneurship websites whenever a selected set of search terms is being used. Online shoppers for example, often seek the help of Facebook, Twitter and YouTube to find business that offers specific products and services as well as can promote their online shopping business by utilizing the concept of social media.

In the adoption of social media tools, all entrepreneurships need to capitalize on having talented yet dedicated employees who will give their best shot and helps the entrepreneurship for boosting up the productivity and efficiency of the business which is very important in any entrepreneurship. This has lead towards the rise of a new concept called Social CRM which is just a significant approach to entrepreneurship that formally acquainted with the role of the consumers being as a key in recognizing and managing conversations around the entrepreneurship.

Recruiting workforces who better understand the social media is the key towards opening the success gate for the entrepreneurship. Promotion over social media for the entrepreneurship can amplify the entrepreneurs to promote their goods as well as services over social media and offers access to a large and growing market. From countless of earlier research it has been come into sight that around 627millions of people were shopping online worldwide and the source of the information is being received from the social media only. By promoting the entrepreneurship over social media, any individual or entrepreneur can gain a national or else international group of potential consumers for their business. There will be an international recognition for the products and services for the entrepreneurship as well. Some of the businesses like books, airline travels and so on can be granted as the most effective examples in which social media plays a pivotal role to promote their business online and gives them ample of loyalty as well as trusted consumers.

The benefits that social media is offering to the entrepreneurships includes brand awareness, accountability, business transparency and strengthened relationships with the shareholders as well as with the consumers. Whether social media is being used for promoting any small entrepreneurship or for any giant entrepreneurship, it equally treats both the entities and provides the safest, easiest and most effective yet lucrative way of establishing communication between consumers and entrepreneurs. It is very much crucial to know how advertisement and discount is playing a significant role in order to promote entrepreneurship.

Many social media based entrepreneurship have permanent jobs and do trade on the platforms for which acquiring consumers mostly from  these countries but also sometimes they get their consumers from overseas. Some of the social media entrepreneurships are even catching the eyes of the mortar shops and traditional brick that are now being started to showcase their products on their racks. As of now, just name the entrepreneurship that is not getting to use of social media for promoting entrepreneurship.

Even leading banks are nowadays in the social media for the obvious reasons of promotion of their entrepreneurship and also it benefits them in order to generate and gain people’s attention towards them. The very first thing that is being required to sustain the social media or any other online platform of an entrepreneurship is the appropriate promotion and maintain the communication channel working with their consumers without which the entrepreneurship will slowly start to face the down fall and gradually it will decrease the customer’s trust over the entrepreneurship.

Nigeria is the most populous country in Africa and has the potential to be one of the prime drivers of development on the continent. Nevertheless, the country’s development is constrained by the weak environment for broad-based economic growth. Achieving sustainable long-term change requires a significant strengthening of policy formulation and implementation processes. At its core, this involves the supply of, and demand for, improvements in the business environment.

Social media entrepreneurship is a new phenomenon that has changed how the business environment operates. Businesses are able to gain access to resources and online exposure that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partnerships and increase their contact with customers and suppliers. It has become important for business owners and marketers to register their presence on the social media which also work as a communication and marketing tool which significantly grow their businesses.

The entrepreneurs on social media have the ability of sharing their business ideas and encounters. This assists in creativity, open communication and sharing of knowledge among users. Facebook, Skype and discussion forums are examples of social media tools where large numbers of entrepreneurs participate (Tapscott and Williams, 2008). The sky is the limit with social media. Owing to of the flexibility of social networking tools, businesses can realize different benefits. These according to Simon (2012) are greater access to different audiences, increased patronage, improved customer service, improved products and services, job creation and adoption of favorable pricing practices. The 21st century has seen a shift in the way businesses operates. Smith and Taylor (2004) reveal that companies are presently experiencing several new unanticipated events and the development of the Internet as a communication channel is almost certainly one of the most influential factors. The internet has brought about several new elements, it has made consumers more accessible, it has emerged with a completely new set of communication tools that make the process of exchanging information much easier and faster and it has compelled companies to rethink how they are communicating with their customers (Jaokar, Jacobs, Moore and Ahvenainen, 2009). Entrepreneurs, marketers and consumers are witness the appearance of virtual social media. As of January 2012, there were more than 800 million active Facebook users, with over 250 million of them logging in everyday. In addition, the average Facebook user has 130 friends and likes 80 pages but this figure is expected to expand with time. Additionally, over 3.5 billion pieces of contents such as blog posts, web links and news stories are shared on this social network (Digital Buzz, 2012). The internet and the online social networks allow individuals to connect with one another. It is important for entrepreneurs and marketer to grasp how the internet functions and the expectations of it’s users.

Mangold and Faulds (2009) recognize that social media allows an enterprise to connect with both existing and potential customers as the number of businesses that fully operates online only continues to increase all over the world. This has greatly reduced unemployment thereby contributing to economic growth all over the world. Social networking has led to the introduction of social media entrepreneurship and presented new ways of communicating to expanse audiences on various internet platforms. Different kinds of organizations render various services through the social media all over the world e.g. health, news, sports, education etc.

 

 

• Statement of the problem

In the days before social media, negative company experiences might stay within an individual’s circle of friends now stories of bad customer service and disappointing products can run quickly through social media networks. It has become more difficult for companies to contain it’s negative publicity, the upside is that as much as bad publicity spreads more quickly, good publicity spreads more quickly as well.

 

 

1.3 Objectives of the study

The main objective of the study is to evaluate social media entrepreneurship as a tool for national development. However for the successful completion of the study, the following sub objectives were put forward by the researcher:

(i) To examine the advantages of social media entrepreneurship.

(ii) To identify the factors militating against social media entrepreneurship as a tool for national development.

(iii) To ascertain the impact of social media as a tool for national development.

(iv) To evaluate the relationship between social media and national development.

 

• Research question

For the successful completion of the study, the following research questions were formulated:

(i) What are the advantages of social media entrepreneurship?

(ii) What are the factors militating against social media entrepreneurship as a tool for national development?

(iii) How can the impact of social media as a tool for national development be ascertained?

(iv) What is the relationship between social media and national development?

 

1.5   Hypothesis

HO: Social media entrepreneurship cannot be used as a tool for national development

HA: Social media entrepreneurship can be used as a tool for national development

• Significance of the study

It is conceived that at the completion of the study, the findings will be of great benefit to the print media in airing the people’s opinion; the study will also be of great benefit to the users of the social media on delivering adequate information to the international scene.

It is conceived that the study will also be of great importance to researcher who are in need of information on similar field. Finally, the study will also be of great importance to lecturers, teacher’s students and the general public.

 

• Scope and limitation of the study

The scope of the study is to evaluate social media entrepreneurship as a tool for national development. However, the study has some constrained and limitations which are:

(a)Availability of research material: The research material available to the researcher is insufficient thereby limiting the study.

(b)Time: The time frame allocated to the study does not enhance wider coverage as the researcher has to combine other academic activities and examinations with the study.

(c)Finance: The finance available for the research work does not allow for wider coverage as resources are very limited as the researcher has other academic bills to cover.

 

1.8 Definition of terms

Social media

Social media are computer-mediated technologies that allow the creating and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

Entrepreneurship

It is the capacity and willingness to develop, organize and manage a business venture along with any of it’s risks in order to make a profit. The most obvious example of entrepreneurship is the starting of new businesses.
In economics, entrepreneurship combined with land, labor, natural resources and capital can produce profit. Entrepreneurial spirit is characterized by innovation and risk-taking and is an essential part of a nation’s ability to succeed in an ever changing and increasingly competitive global marketplace.

                

Tool

A tool is any physical item that can be used to achieve a goal especially if the item is not consumed in the process.

 

National development

It refers to the ability of a country or countries to improve the social welfare of the people for example by providing social amenities like good education, infrastructure, medical care and social services.

 

 

 

• Organization of the study

This research work is organized in five chapters for easy understanding as follows Chapter one is concern with the introduction which consist of the (overview of the study), statement of problem, objectives of the study, research question, significance or the study, research methodology, definition of terms and historical background of the study. Chapter two highlight the theoretical framework on which the study it’s based thus the review of related literature. Chapter three deals on the research design and methodology adopted in the study. Chapter four concentrate on the data collection and analysis and presentation of finding.  Chapter five gives summary, conclusion and recommendations made of the study.

 

• Brief history of selected bloggers

1.10.1  Linda Ikeji

Linda ikeji is the face of blogging in Nigeria. When an average Nigerian hears “blogger” Linda ikeji comes to mind.

The entertainment blogger has built a blog so big that it has become number one online source for corporate advertisers in Nigeria. Her Countless number of exclusive stories has made the former model the most authoritative blogger in Nigeria.

Linda ikeji has grown from a blogger who covers celebrity stories to a celebrity blogger.

 

1.10.2  Jide Ogunsanya

Jide Ogunsanya is the brain behind ogbongeblog.com

The biologist turned blogger has created a very educational Nigerian tutorial site where you can find the most basic tutorials online.

Jide Ogunsanya is well respected among his fellow bloggers in Nigeria and this creates a lot of speaking gigs for the brilliant entrepreneur.

 

1.10.3 Noble Igwe

Noble Igwe is the founder of 360nobs.com entertainment and lifestyle website. Noble Igwe once said; where others see “showbiz,” i see “showbiz”.

Most successful bloggers move on to greater things once they get their breakthrough, Noble Igwe has started to expand the 360 group and one of it’s new venture is 360Delivery.

 

1.10.4 Uche Eze

Uche Eze founded BellaNaija in July 2006. In Uche Eze’s words, what started as a way to kill boredom has now grown to become Nigeria’s number one lifestyle blog. Uche Eze has since featured on Oprah Winfrey show, CNN and other reputable platforms around the world.

 

1.10.5 Ovie

The Notjustok.com music tag could be heard almost anywhere Nigerian music is played, even on radio stations “shame on you, Mr. DJ”.

Ovie is Nigeria’s number one music blogger, thanks to his efforts Notjustok has become a brand name in Nigeria as almost ever Nigerian youth knows it.

 

1.10.6 Japheth Omojuwa

Japheth Joshua Omojuwa is a blogger, social media activist and a political commentator. He started his blog back in 2009 and it has since become a home for valuable socio-economic and political expressions.

Japheth Omojuwa’s opinions are highly respected across the world. Blogging, public speaking, social media consulting and to crown it all, Japheth Omojuwa is currently a lecturer at Berlin’s free university.

 

1.10.7  Chude Jideonwo

A lawyer by training, Chude Jideonwo co-founded y!Naija (a Nigerian youth culture platform) in August 2010.

Chude Jideonwo is also the director and founder RedSTRAT which has three arms; RedSTRAT Original Content, RedSTRAT Communications and the future project (the organizers of the prestigious future awards).

Chude Jideonwo remains one of the top bloggers in Nigeria.

 

 

1.10.8 Loy Okieze

Loy Okieze is a very successful Nigerian tech blogger. When many bloggers in Nigeria were carried away with the entertainment niche, Loy Okieze chose Tech and his blog Techloy.com has become the number one source of information on the happenings in the Nigerian IT world.

 

1.10.9 Onibalusi Bamidele

Onibalusi Bamidele started his blog back in April 2010 (YoungPrePro.com). It was re-branded as WritersinCharge.com in March 2013.

Bamidele Onibalusi has written for several top blogs in the world, and he is an inspiration to writers all over the country and beyond. His works are featured in Forbes, Digital journal, Millionaire Magazine, amongst a few.

In his words, Bamidele Onibalusi helps writers take charge, and he runs one of the top blogs in Nigeria.

 

 

 

1.10.10 Makinde Azeez

Makinde Azeez is the founder of Naijaloaded.

Naijaloaded was once a forum but a couple of bad experiences with hackers led to the decision to convert the forum which had amassed over one million users in such a short period into a blog.

Naijaloaded launched in 2009 and it has grown to become one of the top websites in Nigeria. Makinde Azeez might not be as famous as some of his contemporaries but building a successful internet business is no mean feat.

With over 500,000 users on Naijaloaded, Makinde Azeez is one of the top bloggers in Nigeria.

 

 

 

 

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